What exactly do you want to achieve?
Out of the box BibWord supports two formats: one where each entry in your bibliography is in its own paragraph and one where the entire bibliography is represented as a table and each entry has its own row. The idea behind the table version is that it allows
you to create perfectly aligned numbered bibliographies for example.
The decision made by BibWord on what style to show is based on the value of the columns element in the bibliography element. If that value is 1, then it will be a paragraph layout, if it is more than one, then it will be a table layout.
<!-- All your format strings for your bibliography -->